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mikamitchell |
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Dear Potential Seller,
THE REAL ESTATE MARKET HAS CHANGED! Gone are the days where you could post a sign on your front lawn and have multiple offers the same day. Currently, there is more inventory available, buyers have become more selective, and prices are dropping as a result.
Quick Tip 1: From the minute your home is placed on the Multiple Listing Service (MLS), the clock starts ticking for everyone to see in the Days On Market (DOM) field. If you list it too high, your home will just sit, then when you finally drop the price, buyers will wonder what is wrong with your home because it has been on the market for so long.
Quick Tip 2: Market your home to the real estate agents! These are the folks that bring you the buyers, so these are the folks you should offer a fair or even great compensation to. As a result, these agents will bring lots and lots of buyers to see your home, and odds are greater that you will sell it quickly.
Quick Tip 3: Don`t take selling your home lightly! Nowadays, it takes a real estate professional to not only price your home competitively, but also to devise (and follow through with!) an aggressive marketing plan to make your home shine above the rest. Don`t leave this up to the discount-guys, they will only let you down.
Allow me the opportunity to sit down with you so I can show you how I operate. I am confident that you will appreciate what I have to offer.
Below are some of the marketing line items you may expect from me (ask the discount guys if they do all this!):
Immediately place your home on the MLS with professional photos and a virtual tour
Place your home on the most popular internet real estate websites, including realtor.com,
Feature your home on my personal website — www.movewithmika.com
Feature your home in my bi-monthly newsletter that hits over 400 local residents
Immediately place a For Sale sign on your front lawn with 4—color flyers in a box that I promise will
Work with a professional Home Stager to improve your home`s appeal to buyers - if you are interested -
Hold a Broker Preview and invite all local agents to preview your home
Email a flyer of your home to over 1000 realtors in the area
Send "Just Listed" postcards to areas surrounding your home, as well as to 900 homes in my "farm"
Hold Open Houses as much or as little as you prefer and invite the neighbors to take a peek
Announce your listing at our weekly sales meetings and bring fellow agents by to preview
Submit an editorial of your home to the OC Register and advertise all Open Houses in this publication
Follow up with agents that preview your home and share feedback with you regarding
Stay in contact with you constantly and revise marketing plan as necessary
Screen and submit all offers to you and explain them thouroughly so you can understand and choose the
Work closely with you during the entire escrow process so you always know the status of your transaction
Thank you and I look forward to hearing from you.